It probably doesn't matter.

Names usually don't matter. I thought about a few other names for this blog, like "Lean Forward" but my riskiest assumption right now is that you will come for the content, not for the name. So I'll move on if you promise to do the same. Don't get hung up on the name of your startup. Just keep it short and listen to Vin Vicante. Then focus on identifying a real, big, problem for a specific customer segment. Then go solve it:)

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