Too soon?

I guess you guys aren't ready for that yet... but your kids are gonna LOVE it!  

                                - Marty McFly in Back to the Future

Timing is everything right? One of my favorite lines that inevitably surfaces in all of my workshops and conversations about leanstartup is timing. What if the customer just isn't ready for our brilliant innovation but we "know" it's right. My reply is always the same...

WHAT IS ANOTHER WORD FOR "TOO EARLY"?

the other word in this case is: "WRONG"!

This post is not meant to surface the debate of first mover advantage. There are times when going first is an advantage and times when it can be a curse. The point of the post is simply to run experiments and save all of your resources for the RIGHT TIME. The time when at least some segment in the market, your earliest of early adopters are ready.