You'll never get a first chance to make a second impression (if you don't read this post:)
- Just like most things in life, intent and reasonableness rule. If you let people down over and over again - yes - that is bad business. The point is not to be afraid of that first contact with customers.
- Not only will most people not revolt against you, they will root for you to get it right the second time… again as long as you treat people with respect and have a VERY compelling value proposition (remember Peter Thiel’s 10x rule)
- Don’t assume or treat your customers with kid gloves. They know the risks. Don’t be afraid. Don’t be evil, but don’t be afraid. Early adopters like to be early adopters. Let them! Would I have used this service on my first day, or to my first interview? Or to my wedding? No…
- Stakes matter - it is true that customers have choices like never before. But the are not the highfalutin types that people who believe in this first impression nonsense. Especially not early adopters, especially not when you have a focused, unique and POWERFUL value proposition. Especially not when you treat people with respect and are genuinely trying to learn and get better. And especially not when the stakes are reasonable - which by definition they are… no one tries new products when they can’t afford them.
Do you remember Facebook Beacon?