GEW2014 BERGEN (RECAP)
- The same way you do it for b2c. I call this the b2b2bs question. Companies do not have problems. People who work at companies have problems. Go talk to them and learn more about the problems they have.
- Just experience. I have seen that you can see a pattern forming after 5 interviews if you are talking to the right people and the valuable learning (marginal utility) after 30 seems to flatten or even decrease. When a team has about 30 data points that is usually enough for one round. I have found it takes 3 rounds of interviews before the interviews themselves become valuable.