1. The same way you do it for b2c. I call this the b2b2bs question. Companies do not have problems. People who work at companies have problems. Go talk to them and learn more about the problems they have. 
  2. Just experience. I have seen that you can see a pattern forming after 5 interviews if you are talking to the right people and the valuable learning (marginal utility) after 30 seems to flatten or even decrease. When a team has about 30 data points that is usually enough for one round. I have found it takes 3 rounds of interviews before the interviews themselves become valuable. 
  3. Balance

More to come....
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