The #MILVALCHAL pirate funnel
- Acquisition 347 people have clicked this bit.ly link http://bit.ly/milvalchal+
- Activation 37 people have completed at least one interview (some have come from direct channels, will keep the funnel more pristine in the future - if someone wants to help, let me know in the comments)
- Retention 6 people have done more than 25
- Retention 1 team has done the full 100 in 60 days. @HeadyFoods.
- Referral 1 team has referred people... figuring out how to measure passive referrals vs active referrals (when we ask them to do it) and if we should start tracking who does this other than just posting tweets... I think we will measure the true viral loop viral coefficient of people who have completed more than 25 interviews.
- Revenue - this is a negative revenue model short term BUT we are thinking about offering services to people who are actively in the funnel... TBD